Here’s a glimpse at some of the design considerations that went into taking the best of what people know and love about Google, and evolving the brand to continue to be as dynamic and unconventional as we strive to be. Hi, there I am a professional designer with 15+ years of expertise in graphic design, art direction and creative strategy. Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface. New classes of devices and ways to interact and communicate have emerged with wearables, voice technology, and smart devices in the world around us. The best fashion designer on this list, Coco Chanel’s unique style is immortalized in pop culture through iconic creations such as the little black dress (also known as LBD). But as technology moves forward, the canvas itself is changing, and the inputs and needs are becoming more diverse.
Since its inception, the homepage has been strikingly simple: The quirky, multicolored logo sits above a single, approachable input field on a clean white canvas. With those considerations in mind, we are excited to share a new brand identity that aims to make Google more accessible and useful to our users-wherever they may encounter it. Last year we introduced Material Design to help designers and developers embrace an expanding, multi-device, multi-screen world. Our mission-to organize the world’s information and make it universally accessible and useful-continues to evolve.
